A must read piece on Rand Paul and his political strategy:
"He can be a serious presidential candidate because he represents a segment of Republicanism that hasn't had a voice," said Steve Schmidt, who ran John McCain's 2008 campaign, speaking of Paul's libertarian views. "But he can't just be a neater package of his dad — that won't work. He needs to convey his own domestic and foreign vision, and continue to overcome the kook factor, which he inherited."
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Rand has tried to maintain this delicate balance by latching onto hot issues at strategic times — like drones, immigration and gun control — that at once thrust him onto the national stage and also appeal to libertarians. "He's either remarkably lucky or he instinctively knows how to effectively drive a media story," said Brian Jones, a Republican political and communications strategist.
Many Republican strategists have indeed been impressed with Rand's natural communication and political skills as he skillfully maneuvered himself into the center of a number of high-profile battles — including his successful filibuster of U.S. drone policy that attracted copious media attention and bipartisan support.
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